Clicklab Software and Technology

Statistical Scoring Algorithm for Click Fraud Detection

Clicklab provides the most advanced enterprise-class click fraud detection software available on the market today. It is the result of over three years of research and development work performed by mathematicians, programmers, and web analytics specialists.

Built on a proprietary web analytics platform, Clicklab click fraud detection software monitors your PPC search engine traffic and clicks for suspicious activity and applies a series of statistical tests to detect fraudulent click signatures. A weighed penalty score is assigned to each failed test, based on its significance. For example, if a visitor session originates from an anonymous proxy server, it gets a higher penalty score than many other offenses. Website usage statistics for a given PPC traffic source are compared with that of a control group representing a set of unbiased traffic sources, such as organic search engine traffic.

There are currently over thirty statistical tests used in the scoring algorithm, such as:

  • Session parameters - cookies, JavaScript, environmental variables
  • Session statistics - recency, frequency, depth, duration
  • IP statistics - number of paid clicks, visits, conversions, etc. per given IP compared to control groups and statistical averages for a given site
  • Keyword bid price - a direct indication of a risk factor
  • Conversion rate analysis - typically, clickers in India or China aren't going to buy your red widgets

If cumulative score exceeds the threshold, Clicklab flags a visitor session as potential click fraud (PCF).

The settings of Clicklab statistical scoring algorithm are customized for each client to reflect individual website unique traffic and usage patterns.

Data Collection

Clicklab supports both JavaScript page tags and proprietary server-side data collection methods. We also offer a powerful hybrid solution - a combination of client- and server-side data collection. The choice of the method depends on your needs and situation.

Performance and Scalability

Clicklab technology is developed from the ground up to support the most challenging performance requirements of online enterprises. Each layer of our enterprise-class web analytics architecture is built for optimum performance and scalability by employing industry-standard technologies and best practices in design and implementation.

To discuss how Clicklab managed click fraud detection and web analytics services can benefit your business, contact sales or call 888-841-3342.