Audit Process
Clicklab Click Fraud Audit is a unique blend of robust technology and human expertise. We have developed the systems and processes to obtain reliable, trusted, independently validated results.
Click Fraud Audit Steps
Deployment and Configuration - Clicklab analysts review your website and PPC strategy and provide your technical team with the Managed Setup document that contains detailed installation instructions.
Tuning - After the initial set of data is collected, Clicklab analysts adjust the settings of the statistical scoring algorithm to fit your unique requirements.
Automated Analysis - Clicklab system monitors paid clicks and website usage for suspicious activity and applies a series of analytical tests to detect and isolate fraudulent click signatures.
Analyst Investigation and Review - Clicklab analysts establish data validity, conduct spot checks, and investigate discrepancies and deviations.
Publisher Review (Click Fraud Audit for publishers only) - prior to publication, client is provided with audit findings and is given one week to respond.
Publication - Click Fraud Audit is delivered in PDF format. All of the supporting PCF data is available in a secure password-protected area online.
To discuss how Clicklab Click Fraud Audit can benefit your business, please contact sales or call us at 888-841-3342.
