Dmitri Eroshenko, CEO of Clicklab, has been a pioneer in the field of online advertising and web analytics since he created the original ad serving software Ad Juggler in 1996, followed by the first vertical PPC directory ISPcheck.com in 1998. Prior to founding Clicklab in 2001, Dmitri was editor and publisher of Web Hosting Magazine and conference chairman of Web Hosting Expo.
Michael Bloch of Taming the Beast.net (www.tamingthebeast.net) has been working the web as a consultant since 1996. Michael has a special focus on ecommerce, affiliate marketing and web site promotion. Taming the Beast.net includes an archive of his research, articles and tutorials, plus a wide range of tools, reviews and industry news items.