Clicklab White Papers
How To Protect Your Website Against Click Fraud
Click fraud is a problem that can seriously undermine your PPC advertising efforts. This white paper expands on what we know about click fraud and outlines the steps you can take to protect your investment.
ESA/T Marketing System Special Report
Clicklab advocates holistic approach to web analytics and implementation of processes of continuous improvement and change management. ESA/T promotes the process of ongoing refinements of your online business functions, and applies it specifically to the goal of improving online marketing ROI.