Managed Click Fraud Detection for Publishers
The Challenge: Click Fraud Detection and Audit
Pay-per-click (PPC) search engines are under incredible pressure to control fraudulent click activity while meeting their revenue targets. The ability to detect click fraud and proactively issue credit for invalid clicks is a primary competitive differentiator among PPC providers. Unfortunately, most PPC providers have fallen short of the challenge. As click fraud perpetrators grow progressively more sophisticated, maintaining a comprehensive in-house click fraud detection program becomes an extremely resource- and labor-intensive task.
Click fraud, left unchecked, drives advertisers away and compromises the PPC provider's credibility and trust. To create a sustainable customer base and revenue growth, you need to develop technical and business processes to curb click fraud and capitalize on advertisers' requirement to purchase quality traffic.
The Solution: Clicklab Managed Click Fraud Detection for PPC Providers
Clicklab managed click fraud detection services provide the intelligence necessary to rapidly make business decisions that build advertiser loyalty and enhance your revenues.
When choosing an outsourced click fraud detection partner, it is essential to evaluate the systems and services used to manage your click fraud detection program. Clicklab managed click fraud detection service for PPC providers is a unique blend of robust technology and human expertise. We have developed the systems and processes to address the three key elements of managed click fraud detection:
Detection and Monitoring - The process of detecting and isolating Potential Click Fraud (PCF) is fully automated. Clicklab monitors your PPC search engine traffic for suspicious activity and applies a sophisticated statistical scoring algorithm to detect and isolate fraudulent clicks. We give you full real-time control over the set of criteria used to define click fraud. The system may be configured to issue refunds to advertisers both automatically and upon human review. Based on the click intelligence data, you will be able to apply actions such as warning or suspending unscrupulous affiliates.
Audit and Seal - Clicklab Click Fraud Audit is the original authoritative audit statement of Potential Click Fraud (PCF) levels across your PPC network. As a validated third-party data, Click Fraud Audit builds advertiser loyalty and trust, and acts as a major competitive differentiator in the marketplace. Click Fraud Audit statement is delivered in PDF. Use of Clicklab Audit Statement and Seal on your website and media kits demonstrates your commitment to providing quality traffic and transparency.
Customization and Deployment - we begin by customizing our click fraud detection platform to fit the unique aspects of your PPC search engine operations. Clicklab experts work with your business and technical teams to develop the criteria defining both affiliate and competitor click fraud. The custom data collection module is installed on your servers. Proprietary log files are encrypted and securely transferred to Clicklab for analysis, reporting, and storage. Reverse data feeds are established, as necessary. The PCF data provided by Clicklab is integrated into your technology and used to trigger automated actions, such as issuing refunds to advertisers or suspending affiliates.
Depending on your needs and availability of in-house expertise, we tailor our approach to delivering these services.
Key business benefits of choosing Clicklab as your outsourced click fraud detection partner:
- Maximize profits by increasing advertiser loyalty and retention
- Eliminate expenses associated with unscrupulous affiliates and content partners
- Differentiate from competition and develop positive goodwill in the marketplace
- Realize substantial savings from short time to market and limited upfront investment
To discuss how Clicklab can help you solve click fraud challenges, contact sales or call 888-841-3342 today!