About Dmitri Eroshenko
Dmitri Eroshenko founded Clicklab in 2001 as the first web analytics firm to focus on marketing ROI and conversions. He continues to oversee the company's rapid growth.
Prior to Clicklab, Mr. Eroshenko founded several successful ecommerce-related ventures. In 1996, he created Ad Juggler (www.adjuggler.com), one of the first online advertising management solutions. That software continues to help companies in both B2B and B2C markets manage their ads and increase profitability.
In 1998, Mr. Eroshenko co-founded ISPcheck (www.ispcheck.com), another trail-blazing service that has allowed thousands of ISPs and web hosting services to expand their business using PPC advertising. It was this experience that alerted him to the problem of click fraud and inspired him to develop strategies to combat it.
Mr. Eroshenko co-founded Web Hosting Magazine in 2000, where he served as editor and publisher. In 2001, he launched the very successful Web Hosting Expo, a trade show and conference in Washington, DC.
Mr. Eroshenko is known as a leading ecommerce efficiency expert who has written extensively on subjects such as PPC advertising, web metrics, click fraud, and how to improve ROI. His articles have appeared in many respected marketing publications such as PayPerClickAnalyst, Search Engine News, and WebProNews.
Mr. Eroshenko received his MS in Physics and Engineering from the Moscow Institute of Physics and Technology in 1990.